Ok, one good way you can make your clients fall in love with your business is to Start Before They’re Even Customers. Helping your customers fall in love with you is a bit like a romantic seduction. The art of seduction requires careful planning.
There are three steps in particular that’ll help make your relationship with your customers as strong as possible before you’re even introduced.
Know who your ideal customers are – If you want to give your customers and prospects what they want most, you have to first find out what that is.
That’s why it’s important to start with a set of crystal clear profiles of your ideal prospects and customers. Ideal customer profiles help you get to know the basic demographics, fears, desires and needs of each segment of your market. This is essential to building a loyal customer base.
By creating detailed profiles for each of your ideal customer “types,” you’re laying the groundwork to more effectively target those who are a better natural fit for your brand.
Profiles will also help you filter out those who will become “problem clients.” This reduces the number of complaints you’ll ultimately have to deal with, and increase customer satisfaction.
Creating and attracting a loyal audience is much easier when you start by defining your ideal customers.
Your job is to understand the mind of your customers as thoroughly as possible and to deliver what they need and desire most in as seamless a way as possible. The more detailed and data-driven your customer profiles are, the more useful you’ll find them.
Qualify your leads – After you create profiles, you’ll want to put a system in place to qualify your leads.
What do I mean by that? Well, a qualified lead is one who’s really serious about their need for what you do or provide, and is ready to buy — perhaps not right this second, but soon.
Qualified leads are those that match your profile and have both the means and the motive to work with you or one of your competitors.
Basically, the process of qualifying leads helps you to identify which leads will still be there as loyal customers a year from now. Consider your customer engagement as a “long-term investment.”
Design your customer’s experience – Once your qualified leads become customers, you want to make sure their experience is nothing short of delightful, to immediately start building customer loyalty. The only way to ensure this is to take steps now to design your customer’s journey strategically.
It’s an illustration that shows all the different steps that your customers go through as they do business with you over time.
A customer journey map isn’t solely useful for website design or customer service, though. It should also guide your overall content marketing strategy as well as SEO. It’s one of the most useful exercises you can spend time on if you want to grow your business and your customer base and improve customer satisfaction.
Don’t cling to those poor performing customers or clients who keep dragging you down and costing you more than you’re earning from them.