For a business to grow, it needs to attract new customers, while also maintaining the customers it already has. But many growing businesses don’t have a lot of marketing dollars to spread around in order to try and grow their presence. This can provide a conundrum for businesses. So how do companies work to resolve this conflict?
The answer is to work on finding inexpensive ways to attract new customers. These are just a few strategies that can help you find the customers you need and want to expand your audience.
Build social media presence
We often think that social media presence is something that only big companies need to worry about, but that couldn’t be farther from the truth. Even if your business only has a simple Facebook page and monitors its reviews on sites like Yelp and Google, that is a social media presence.
Keeping an eye on what’s happening in these locations can help you connect with local customers and niche buyers. These customers are the ones most likely to be your most loyal customers over time, so they’re important to cultivate.
Use physical advertising
Companies often focus on digital advertising, and with good reason. Building a social media presence, spreading word of mouth, and creating a high-quality website can all help customers find a business and trust the company to fulfill its promises.
But for companies that have brick and mortar businesses, there are more advertising options available. Physical advertising can be particularly important. When shopping offline, customers prefer to shop locally – in fact, some research has shown that the bulk of a business’s customers live just five miles away.
So making sure that customers can see that your business exists is key to bringing in new customers. Using signs, banners, and visual flags can help catch the eyes of potential customers and make them curious about what your business has to offer.
Support amazing service
Any business should offer great customer service, especially in a world where so many options are available for every purchase. Customers, especially younger customers, are looking for a great experience as much as they’re looking for a great product.
There are many ways to offer great service; your return policy should be simple and understandable, your in-store representatives should be knowledgeable, well trained, and friendly, and your pricing should be competitive.